TrueLoyal Adds Churn and Next-Purchase Predictions to Rewards Platform
TrueLoyal has launched Advanced Analytics, an add-on to its TrueLoyal Rewards software that predicts which members are drifting away and when they are likely to buy again. According to the company, the predictions feed straight into the campaign builder so teams can target offers more precisely.
- TrueLoyal launched Advanced Analytics, an add-on to TrueLoyal Rewards, on Oct. 21, 2026.
- It includes AI Churn Prediction, Benchmarking with a Loyalty Health Score, and next purchase prediction.
- Predictions appear on member profiles and as conditions in the campaign builder.
- Benchmarking compares programs with others in the same industry using publicly available data.
- The add-on is available now to TrueLoyal Rewards customers.
What Advanced Analytics does
TrueLoyal, which makes loyalty software for mid-market consumer brands that sell both online and in stores, announced the add-on on Oct. 21, 2026. The tool is meant to help loyalty teams decide where to focus. According to the company, it shows which members are going quiet, which are likely to buy again, and how a brand's program compares with other loyalty programs in its industry.
TrueLoyal describes the problem it targets this way: most loyalty teams can report what their program did last quarter, but they cannot easily see which members need an offer and which ones are coming back anyway. As a result, offers go to the whole list, and part of that spend lands on members who were going to buy regardless.
Three features in one add-on
Advanced Analytics puts a prediction on every member profile. The package includes three parts:
- AI Churn Prediction: labels each buying member by how likely they are to drift away.
- Benchmarking: gives each program a Loyalty Health Score compared with loyalty programs in the same industry, based on publicly available data.
- Next purchase prediction: estimates when each member is likely to buy again.
These predictions appear as conditions in the campaign builder. A team can therefore turn a score into a campaign audience in the same place the program runs, without moving data between tools.
What the company says
Caleb Fox, VP of Product at TrueLoyal, said the product was built around campaigns that loyalty teams already run. "The predictions sit on the member profile and go straight into the campaign builder, so the team can act on them right away," he said.
CEO Jacek Materna framed the launch as a budget question for mid-market brands. "Mid-market brands can't afford to spread their loyalty budget evenly and hope," he said. He added that the tool "shows a team who to reach and when to reach them, and the team still decides the play."
Availability and what it means
Advanced Analytics is available now to TrueLoyal Rewards customers. The company did not publish pricing in its announcement. Interested customers can contact a TrueLoyal account representative or visit the product page on the company website.
For existing Rewards users, the add-on offers a way to aim promotions at members who show signs of leaving, rather than sending the same offer to everyone. The company stresses that the predictions support decisions made by marketing teams and do not replace them.
